Arnold Wasserman is a founding principal of Collective Invention, a San Francisco consultancy focused on “Innovation for the Common Good” to improve life in the public domain. He is also chairman of the Idea Factory, an innovation consultancy based in Singapore. Wasserman has been a pioneer in the practice of human-centered, multidisciplinary innovation strategy for the creation of products,services, new ventures and public policy programs. Fast Company Magazine named him one of “20 Masters of Design.” He has held the positions of Vice President of Corporate Industrial Design atNCR, Xerox, and Unisys Corporation. He has been Dean of Pratt Institute’s School of Design; Senior Fellow for Design Strategy at IDEO; and Director of Design for the Raymond Loewy design office in Paris.
Peter Scupelli is Assistant Professor in the School of Design at Carnegie Mellon University. His teaching and research focus on shaping human behavior through design. Current research is on how human behavior, information technology, and the physical environment, support studio learning, coordination in high-reliability organizations, and sustainable behavior choices. Peter’s training and career path link architecture, interaction design, and human-computer interaction research. He holds a PhD in Human-Computer Interaction, M.Des. in Interaction Design, and an undergraduate Architecture degree. His work with A12 was exhibited in the Architecture Biennial of Venice, PS1 MOMA, New York, the São Paulo Contemporary Art Biennial, the ZKM museum of Karlsruhe, Germany and other places.
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